Social Media use is dominated by mobile users where most people access the platforms via a smartphone.
The UK and US growth has slowed as the market has grown to saturation but the rate of growth remains steady in emerging markets. Users are spreading their attention across many platforms, suggesting a strong competition for the attention of users.
- There are 5.24 to 5.41 billion social media user identities worldwide
- This penetrates for roughly 63% to 66% of the worlds global population
- Around 95% of Internet users use at least one social network each month
- On average each person uses between 6 or 7 platforms per month