Make sure you know the three rights, instead of doing three wrongs – Right Content, Right Place, Right Time.
1. Right Content
Your message has to match the audience’s needs, interest and emotional state.
2. Right Place
Make sure you choose the right platform or channel and it fits the message type and audience behaviour.
3. Right Time
Delivered at the moment of the highest relevance or attention. Timing is everything.
Know the Platforms
| Platform | Best Type of Content | Why it works |
| Visual storytelling, lifestyle reels, behind-the-scenes | People browse for inspiration & aesthetics | |
| TikTok | Short, entertaining videos, trends and tutorials | Users want creativity, humour and authenticity |
| Thought leadership, case studies, professional insights | Audience seeks credibility and networking | |
| YouTube | Long-form video, reviews, tutorials, storytelling | Ideal for depth and education |
| X (Twitter) | Quick insights, trends, opinions, real-time updates | Great for conversations and news cycles. |
| Email / Newsletter | Personalised updates, offers, deeper storytelling | Best for nurturing loyal followers |
| Website / Blog | SEO-optimised guides, resources, storytelling | Foundation for discovery and trust |
| Community posts, events, videos, ads, groups. | Wide audience, strong for community building and event promotion. | |
| *Pintrest | Inspirational images, how-to-guides, infographics. | Visual discovery platform, drives traffic and idea-sharing |
| *Snapchat | Short-lived stories, AR filters, behind-the-scenes | Youth-focused, ephemeral content creates urgency and fun engagement |
| *Threads | Concise conversations, personal updates and trending topics | Casual, text-focused engagement, conversation-driven audience |
| Deep discussions, AMAs, niche community posts | Highly targetted niche audiences, great for engagement and research | |
| Personal messaging, customer support, group updates | Direct and private communication, ideal for one-to-one or small group engagement. |
Each platform should tell the same story, but in the right way for that place.
Notes:
Content Placement Strategy Table
Re-purpose the content
Track Performance
Prioritise Platforms
Consistency beats volume
Make a 30 day posting plan – show exactly what to post on each platform day-by-day