Shortly after deciding to get going with your Personal Brand you will move toward adopting marketing as a process. This is a shift from understanding peoples needs toward promoting your solution and this is a concious decision to offering your own solution.
When you make this shift you will want to cement your personal brand. Below are five sections that cover essential tools that you will need for your personal brand, starting with your Digital Home.
1. Foundation Tools (Your Digital Home)
These tools create your online “base”. They allow you to create a platform that you and more importantly one that you control.
Domain name and hosting. This is your custom web address (eg., yourname.com) giving you credibility and ownership.
Website Builder or Content Management System. This lets you design a personal website or portfolio without coding.
Professional Email. You’re looking for something like “hello@yourdomain.com”, which looks 10x more professional than a free email account with a service provider.
Analytics. Tracks who visits your site and what content works best. Analytics programmes are installed with the website or installed after the CMS system is installed and it tracks visitors.
2. Brand Design Tools (Look & Feel)
A personal brand needs consistency in visuals to make everything across your brand instantly recognisable. This may relate more to styling or branded visuals including perhaps emblems, logo, icons, templates and more. You may have particular fonts / type-face you choose and set colour swatches. The overall idea is to ensure you have a signature style across your branded visuals.
3. Marketing & visibility Tools
Marketing and visibility tools help amplify your voice and help more people to discover you. The four things to onboard are content creation, SEO tools, email marketing and social media management.
Social Media Management will allow you to schedule and anlyse your posts across different platforms. Remember the 3 Rights – Right Content, Right Place, Right Time.
Email Marketing will allow you to build an audience and maintain direct commuication. This tool allows you to maintain your messaging easliy across a large audience base, allowing you to send a single message to 10,000s of people and allows people to stay in touch on a more periodical basis.
SEO Tools are used to help you optimise your content to ensure you get the best results and visibility from publishing your content. This includes checkign things like your Domain Authority, your Backlinks, and tools that help you with indexing, crawling and detecting errors on the webpages you publish.
4. Engagement & Reputation Tools.
Engagement and reputation tools help to build trust online and manage your online image or reputation.
Reviews and collecting them is usually important for personal brands along with providing social proof as it demonstrates credibility. Various practical tools can help with this, including commenting, structured reviews and directing people in the real world to your pages.
CRM & Contact Management Systems help organise leads, clients, suppliers and strategic partnerships you may have formed. There a variety of tools that allow you to do this..
Link-in-bio’s / Digital Cards typically direct people to your links and profiles allowing you to direct traffic to the correct place and are themselves used as Call To Action’s in content. Visit my Linktr.ee, click the link in my bio, Tap this card, etc.
5. Growth & Automation Tools
Growth and automation tools make your brand scalable and more efficient. Automation tools connect apps and reduce manual labour, advertising platforms allow you to increase your reach and analytics dashoards allow you to track performance.across all in one view.