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Social Media Stats (2025)
Social Media use is dominated by mobile users where most people access the platforms via a smartphone. The UK and US growth has slowed as the market has grown to saturation but the rate of growth remains steady in emerging markets. Users are spreading their attention across many platforms, suggesting a strong competition for the…
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The 3 Rights for Maximum Impact
Make sure you know the three rights, instead of doing three wrongs – Right Content, Right Place, Right Time. 1. Right Content Your message has to match the audience’s needs, interest and emotional state. 2. Right Place Make sure you choose the right platform or channel and it fits the message type and audience behaviour.…
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Is the first page of Search still relevant?
Dominating the first page of search, literally means you take every entry on the search results for your brand, keyword or key phrase. Why do it? The first task for any Digital Marketer The first thing a digital marketer will want to do is be found when someone searches for their thing, whether it is…
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5 Tiers of Influencer by Audience Size
Did you know there are five tiers of Influencer and that this is well known and understood by brands and marketers alike. Tier 1 – Nano Influencer (1k – 10k) The nano influencer is known to be highly authentic, be involved in grassroots campaigns and has authentic user-generated content. The nano influencer has the highest…
