Did you know there are five tiers of Influencer and that this is well known and understood by brands and marketers alike.
Tier 1 – Nano Influencer (1k – 10k)
The nano influencer is known to be highly authentic, be involved in grassroots campaigns and has authentic user-generated content. The nano influencer has the highest engagement rate typically understood to be around 10% of their audience.
Tier 2 – Micro Influencer (10k to 100k)
The next step up the ladder is the Micro Influencer with 10k to 100k follower range. Micro Influencers are typically niche experts and have loyal audiences. At this level brand collaborations and promotion of small business is normal.
Tier 3 – Mid-tier Influencers (100k to 500k)
This group is considered as established creators with polished content, still relatively approachable, but they are building credibility and have campaigns that are scaling. Their engagement rate is much lower between 2-4% typically.
Tier 4 – Macro Influencers (500k to 1M)
Macro influencers still maintain fairly similar engagement rates but it does drop to between 1-3% and they have a very broad audience, usually providing professional content and offering national visibility. Typically they will carry a wide reach with any brand campaign.
Tier 5 – Mega / Celebrity Influencer (1m+)
The top teir is usually involved in major product launches and brand prestige and larger scale awareness.